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Testing ‘the Oprah effect’: Is she still relevant?


Testing ‘the Oprah effect’: Is she still relevant?

Is Oprah Winfrey’s stamp of approval on a product still relevant?The short answer to that question is: Yes. Oprah has such a formidable presence that the empire she has created appears to have a long shelf life. She manages to have an “everyday woman” appeal to her, while also being Forbes’ only African-America billionaire...

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